Artem Prokofiev portrait
Studio Founder · UI/UX & Art Director
Available for ambitious projects in 2026
Engagement & Monetization · Game-Based Products

Transformed a fragmented product ecosystem into a scalable, coherent user experience.

Time to feature~42s → ~5s
Purchase success25% → 70%
Navigation steps5–6 → 2–3
RoleUI/UX Lead · 5 Teams
Read the full case study

Services

Areas of practice

Working with product and leadership teams in Games, iGaming, EdTech, and engagement-driven products.

At the level where UI/UX direction shapes retention and revenue — not just polish.

01

UI/UX Audit

A structured review of your product — identifying what hurts retention, blocks monetisation, or creates friction at key player touchpoints. Delivered as a clear, prioritised action plan your team can act on immediately.

02

UI/UX Prototyping

High-fidelity prototypes for new features, FTUEs, and monetisation flows — built around player behaviour and validated against your data. Engineering-ready, with no ambiguity left to interpret.

03

Art Direction

Visual language that exceeds expectations — for games, iGaming, and engagement-driven products. Mood, hierarchy, iconography, and brand-into-UI that players notice, remember, and come back for.

04

Design Systems

End-to-end systems your teams can build and scale against — tokens, components, documentation, and governance. Built for live products where consistency, speed, and long-term growth matter.

Kind words

Testimonials
Rohan Mahimker Rohan Mahimker Co-Founder & Co-CEO · Prodigy Education
Artem has done a great job on the concepting and design of this product, incorporating user feedback all throughout. The whole team was proud of what we were able to launch.
Shawn Alan Peters Shawn Alan Peters Art Director · Prodigy Education
Artem possesses a rare balance of artistic sensibility and strategic thinking. His designs consistently elevated the quality of our product, blending aesthetic excellence with user-centric functionality.
Clinton Nickol Clinton Nickol Technical Director · Prodigy Education
Artem was critical to designing a product on a small, high-powered, low-bureaucracy team that ultimately released its MVP to wild success in three months. He is effortless to work with and recommend.
Ravi Aujla Ravi Aujla Senior UX / Product Designer · Prodigy Education
He quickly adapted his style to better suit a younger audience, and in doing so, set a clear creative direction that the rest of the team was able to confidently follow.
Get in touch

Let's make it GOOD

Open to two kinds of conversations — full-time Design Director / Head-of-Design roles where UI/UX direction shapes product strategy, and studio partnerships through Art Pro Design, supporting ambitious teams with system-level UI/UX as an embedded design partner.

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